The Australian Macadamias market
创建于04.06
The Australian Macadamias marketing program continued to thrive in 2024, with a host of innovative and exciting initiatives executed against four strategic priorities: promoting a strong and unique brand, driving innovation among food and beverage manufacturers, inspiring consumers to eat more macadamias and developing India as the next high-growth market.
The program continued to target trade and consumers in Australia, Japan, China and South Korea and 2024 also saw the start of a dedicated promotional program in India.
The strategy in each market is grounded in ongoing research and executed by teams on the ground with the required level of brand familiarisation and local knowledge to carry out high-impact, relevant activity that shows consumers how to incorporate Australian macadamias into everyday life, and manufacturers how macadamias can be embraced as an ingredient in sought-after food and beverage products.